In a world of thousands of bloggers and blog posts, it can be hard to stand out. But just because there are a multitude of “competitors”, doesn’t mean that you have zero chance of attracting a crowd.
What it really comes down to is attracting a tribe — your tribe.
No matter who you are or where you come from, someone is bound to love what you do… Under the condition that they are able to actually find you! (And what better way to get discovered than through a viral blog post?!)
An important thing to note is that just because a piece of your content may go viral, doesn’t necessarily mean you’ll have tons of users sticking around — but, you can definitely take some action to acquire more returning visitors.
So, without further ado, here’s hows to make your blog post go viral and keep your audience coming back for more.
* Disclosure: This blog post contains affiliate links. This means that if you purchase an item or items through one of those links, you won’t pay a penny more, but we’ll earn a small commission for the influence of the sale. For more information, please read our disclaimer.
Step One: Create Some Damn Good Content
Make It Useful
First and foremost, your blog post should bring value into other people’s lives.
The best way of providing value to your audience is not only by solving their inquiries through your content with great detail, but also by adding in your own experiences and being 100% truthful.
For example, if you’re a beauty blogger, your entire purpose is to teach, inspire and help challenge others creatively through advice, tutorials, and reviews. The intention behind each piece of content you create is to help your audience with a problem or question they may have. They also rely on you to give your honest opinion on your own personal experience with various beauty products.
This type of content helps your audience and gives your readers true insight and therefore, value.
Make It Lengthy
Admittedly, I’m not a fantastic writer and I don’t always bang out 3000 word blog posts. Sometimes, I just feel like I don’t have anything else to add into an article and if I did, I would just be repeating myself in different ways.
However, on the occasion when I did write a lengthy blog post, it would do very well. (i.e. 13 Foolproof Ways of Becoming a Better Person — 115,000 views)
This is because long blog posts (2000+ words) tend to do very well on Google’s search engine. Search engines love informative content, so placing the who, what, when, why, how, and where will rank you higher in search results, leaving you with tons of organic traffic coming in onto your blog.
Tips for extending a blog post:
– Choose a topic, product, or service you’re passionate about or interested in. The more you like what you’re writing about, the easier it’ll be to write.
– Use an outline and try to jot down every area you’d like to cover in regards to the topic.
– Include relevant opinions, experiences, or stories within the content.
– Research for more information. This helps you cover any additional material you may have accidentally overlooked during your brainstorm.
Format Like You’ve Never Formatted Before
People have less of an attention span than that of a goldfish nowadays. That’s right, 8 whole seconds. (And nope, I didn’t make that up!)
Keeping that in mind, your content should be segmented off in a way that is easy and comfortable for your audience to read.
– Use headings and sub-headings.
This sections off your blog post for easy reading.
– Large walls of text scares people off.
Instead, use short paragraphs to keep people interested.
– Use numbered lists, jot lists, and steps.
This way your audience can scan through your article for the specific information they’re looking for.
– Punctuate, mate.
Use periods, apostrophes, parentheses, and all of those other nifty punctuation marks. This will keep your content clear.
– Negative space is important.
Stuffing your blog post with too many images, ads, and headings causes overwhelm.
Step Two: Beef It Up
Blog Post Title Boss
Experiment with blog post titles to see what would be the most eye-catching and/or the most straightforward. For this particular post, I played around with a few titles:
“How To Get Your Blog Post Shared Thousands of Times”
“Dominate The Blogging World in 6 Easy Steps”
“Diving Into The Anatomy of a Viral Blog Post”
I decided to go for a title which wasn’t too flowery, but blunt and easy to read: How To Make Your Blog Post Go Viral in 6 Steps.
I usually prefer keeping my blog post titles simple, simply because I want my audience to have a straightforward understanding of what my blog post is going to cover (and in this case, how many steps it would take to achieve the result). However, this is completely personal, so feel free to load up on as many SEO-rich blog post titles as you please.
Some things to consider when coming up with your headline:
– Your title strategy.
Which emotion are you looking to evoke from your audience? Hope? Urgency? Fear?
– Who your target audience is.
Are you making it clear to whom you are writing for?
– Staying accurate.
Reflect the content within.
– Getting groovy, if you wish.
Have some fun with alliteration or add powerful language like “life-changing” and “revolutionary”.
Add a Content Upgrade
A content upgrade is a piece of content that supplements your blog post.
This could be in the form of a checklist, a workbook, a podcast episode, or whatever else relates to your existing article, in exchange for their email address.
This way you’re not only providing your audience with extra value, you are also simultaneously building your email list.
If you haven’t started building a mailing list just yet, feel free to take a look at the easy tutorial I’ve put together on how to start a newsletter for your blog.
Types of content upgrades:
– Mini e-book
– Mini e-course
– Cheat sheets
– Exclusive video content
– Slide presentation
– Resource list
– Printable posters
– Report or case studies
– Audio files
– Swipe files
There are two types of links I’ll be covering in this section.
The first is internal linking. If you’re not already familiar with what internal links are — it’s a way to connect one of the pages on your website to another page on your website.
For example, let’s say you’re a food blogger. You’re in the process of writing a post for some delicious gluten-free onion rings you just made. The recipe calls for mega onions. Instead of simply stating “slice up some onions cause you’re going to need a butt ton” — you can encourage others to click on one of your other blog posts which teaches people how to properly cut an onion.
This technique keeps your audience engaged and interested in your content, thus they end up staying on your website longer.
It’s also a great strategy for reviving some of those old dusty posts you’ve had hidden on the last page of your blog. (Upgrade and repurpose them if you can!)
The second type of link I’m talking about are affiliate links. Affiliate marketing is a great way of generating income for products and services you already use and love.
So, once you’ve gone through all of the steps I’ve mentioned above, feel free to place some relevant affiliate links throughout your content. Try your best to seamlessly blend them in within the subject matter of your post and always make sure to only promote things that are true to you and your audience!
Step Three: Get Visual
Social Media Graphics
Social media graphics are super important because they’ll be what initially attracts people to click through onto your website.
Some things to consider:
– Which social media platforms will you be circulating your content through?
Analyze where most of your traffic hails from. Is it Facebook? Twitter? Instagram? Where does most of your tribe hang out? Pinterest happens to drive the highest amount of traffic to Nialogique, so I really focus on creating images that would attract Pinterest users.
– Which tool will you use to create the images?
Will you use a paid software such as Illustrator or Photoshop? Or are you looking into using a free tool such as Canva? Adobe programs have more tools to work with but tend to have a learning curve, whereas Canva is easy to use but really offers the bare minimum for designing graphics. Identify the needs you have for your business and go from there.
– Can you include an infographic?
Infographics are notorious for going viral. This is because almost 50% of a human’s brain is involved in visual processing and an outstanding 70% of our sensory receptors are in our eyes. This means that infographics work because they’re more engaging, impressive, and convincing.
If you’re looking for more information in regards to marketing your content on Pinterest, feel free to check out my 80+ page e-book, Pincreasing Blog Success. It covers absolutely everything you need to know about growing your blog through this powerhouse platform!
Step Four: Call ‘Em Out
There are two ways to get noticed:
One way is to @ a company on social media for a product or service you mentioned in the blog post.
And the second way is to @ an influencer or guru in your niche.
Both of these techniques get you noticed and it can also give you access to their following if they reply and/or acknowledge you.
And hey, even if you don’t get acknowledged by them directly, their audience will notice you by searching for content about them through Twitter, looking through their tagged photos on Instagram, and so on and so forth.
Step Five: Promote
Group Boards + Scheduling
As a content creator and/or creative, you should familiarize yourself with this rule: 20% creation, 80% promotion.
You can make cool things all day long, but that doesn’t mean anyone is going to see it or buy into it if you’re not putting yourself out there.
The best way of getting your content to go viral is through Pinterest group boards. They’re an excellent way of promoting your blog posts and putting them in front of people who are outside of your own following.
For example, if you have 100 followers, but you just recently joined a group board with a following of 3000, you just opened up your content to 3000 more potential readers.
The reason Pinterest users love following group boards so much is because they’re able to see a bunch of content from a bunch of different people all in one place. And the reason bloggers love contributing to group boards is because this way, you don’t have to spend hours engaging, looking, and hoping for people to find you and give you a follow. The group boards are already doing that for you (as long as you are scheduling your pins to be posted regularly).
I schedule my pins and grow my audience using Tailwind, simply because it’s the most easy-to-use and robust pin scheduler I’ve had the pleasure of working with. The tool itself doesn’t only focus on scheduling, but it actually helps you provide a deeper understanding of how well your strategies are working and helps you make better decisions with your content for the future.
For example, Tailwind examines your Pinterest and lets you know when the best times to schedule are, so you can constantly bring in high amounts of traffic onto your blog.
It even schedules your pins in intervals, so Pinterest won’t classify your account as spammy and shut you down for pinning too often.
If you’re not 100% on committing just yet, they do offer a free trial, so I really do recommend giving it a go and seeing how well it works for yourself.
Step Six: Keep It Going
Insert an invitation for feedback and commentary at the end of your blog post. This strategy keeps the conversation going by allowing readers to reply to you and offer other commentaries.
– Try to ask the right questions.
Ask questions personal to their own experience(s). This way they’re able to open up and perhaps even ask you for some guidance in regards to the problems they may be facing.
– Specify where to reply.
Let them know where you’d like the responses to be directed. Be specific! Maybe you don’t only want the exchange to happen on your blog but also have the conversation happen on another platform. For example, you could add in a tweet box within your content that includes a question, so that way your readers can just click on it and immediately reply to it via Twitter.
I hope this was helpful to many of you! It may seem like a lot of work, but it is definitely well worth it if you’re looking to gain more exposure to your blog and business!
Has your content gone viral? If so, what strategies have worked best for you? What have you found to be your greatest challenge with having your blog posts shared?
Leave your comments and questions down below — I’d love to hear from you.