The A-Z Blogger’s Dictionary | From terms like affiliate marketing to lead magnets to white hat SEO — There are over 70 blogging definitions listed in this post, that will help you become a more informed blogger.


A/B Testing:

The process of testing an advertisement, sales page, or piece of blog content, by creating alternate versions to see which gets the best response from an audience. Also known as split testing.

Above Fold:

The top area and content of a website which is first seen by a viewer.


Someone who promotes products and services for other companies on their website, in exchange for commission.

Affiliate Marketing:

A special affiliate link is given to the blogger from another company. The blogger embeds the link onto their website and whenever one of their visitors clicks through and finalizes a sale, the blogger receives a commission.

Affiliate Program:

Also known as a referral program, this program is set up by companies to reward affiliates for sending them new leads or potential sales.


The formula that is used to determine how a blog’s page ranks within a search engine’s results.

Alt Text:

The text within HTML or XML documents on a website, which specify the alternative text that should be displayed, in the case that website visitors cannot view the nature or content of an image (e.g. for the visually impaired).

Anchor Text:

The keyword-rich clickable text in a hyperlink.

API (Application Program Interface):

A set of rules, protocols, and tools for building software applications.




The area of a website where an authorized user can modify or create content (i.e. the WordPress dashboard).


Links that lead one website to another.

Black Hat SEO:

SEO strategies that can be deemed as deceptive, illegal, or wrong.

Bounce Rate:

The percentage of visitors who came to a blog and only viewed one page before exiting the website.


Words, symbols, and designs that identify and differentiate a company from its competitors.


A hierarchical trail that allows users to trace back to their page of origin. Example: Home > New Arrivals > Tops > Graphic Tees



CTA (Call To Action):

A piece of content designed to lead a visitor to take action.


A spam prevention technique where numbers or letters are entered in to verify that a visitor is human.

CTW (Click Through Rate):

The number of times an advertisement has been clicked on.

Cloaked Links:

Affiliate links that have been converted to look like different links. Example: Original Affiliate Link — vs. Cloaked Link — Both links lead to the same place, but the cloaked link looks cleaner and is more memorable to input.

CMS (Content Management System):

Platforms where you can create, publish, and manage content. Think: Blogger, Tumblr, WordPress, Squarespace, etc.

Content Upgrade:

Bonus content visitors receive in exchange for their email address.

Conversion Rate:

The total percentage of visitors who convert page views or visits into some type of action.


A control panel that acts as the administrative backend of a web host.

Creative Commons:

An organization that releases copyright licenses to help writers, photographers, etc. to clarify how others can use their content.

CSS (Cascading Style Sheet):

A style sheet language used to define the visual appearance and formatting of HTML documents. Is also called style.css.



DNS (Domain Name System):

Directs a domain to an IP address.

Drip Campaign:

A message or series of messages sent to attract readers until they are converted into customers.



Editorial Calendar:

A calendar designed to keep track of when and how content will be created.


The act of placing content into your own page from another website.

Evergreen Content:

Content that is always timeless and relevant.



Favicon (Favourite Icon):

A small symbol usually adapted from a logo, which appears in bookmarks and browser tabs.


The bottom portion of a website which usually contains links such as contact, credits, and copyright information.

Front End:

The part of your blog that all visitors see.

FTP (File Transfer Protocol):

An internet protocol used to upload and transport files from your computer to your server.



Gravatar (Global Avatar):

An avatar associated with a user’s email address, immediately displayed with any comment made on a blog.




The top part of your blog. Usually includes a header image and a navigation menu.

HTML (Hypertext Markup Language):

The code language used to write web pages.


A link which is either placed in text or image, that takes a user to another website.



Inbound Marketing:

Content marketing, social media marketing, and SEO techniques used to attract customers to a product or servicee.


The process of search engines finding your content, then displaying it in search engine results by ranking.

Internal Link:

A link that directs you to another page or post on the same blog.



JPG/JPEG (Joint Photographic Expert's Group):

An image file format that compresses information within a picture.


A JavaScript library which makes JavaScript easier to use on your website.


Also known as a ‘read more’ link.




Words bloggers use to attract a targeted audience in search engines.



Landing Page:

A clear, dedicated page created to lead an audience to take action.

Lead Magnet:

An offer given to blog visitors in exchange for their email address.

Long Tail Keywords:

A keyword phrase of 3-5 words that have low competition, resulting in an increased advantage for ranking higher in search engine results.



Media Kit:

A document that showcases your blog’s achievements.

Meta Description:

Describes a page on a blog to search engines.


A WordPress database management system that stores your blog’s information.



Nofollow Links:

Prevents links from being crawled by search engines.




Permission given to a blogger by a visitor to begin receiving emails or other content.

Organic Traffic:

Visitors who come to a blog because the content is relevant to the word or phrase they entered into a search engine.

Outbound Link:

A link that redirects a user to an external website or webpage.




A permanent link to a post.

PNG (Portable Network Graphics):

Image file that doesn’t lose any quality when editing.

PPC (Pay Per Click):

An advertising model where an advertiser pays the blog’s owner each time their advertisement is clicked.




Forces a web browser to go from one URL to another.


A text file that instructs bots on which content to ignore or omit.




A blog that has purchased a domain and hosting.

Shared Hosting:

One large web server and its available resources are shared by many users.


A WordPress code that is enclosed in square brackets to quickly embed files and other pieces of content.


A list of pages that help users and search engines easily access pages of your website.

Split Testing:

Also known as A/B testing.




Groups posts together. Example: categories, tags.



VPS Hosting (Virtual Private Server Hosting):

Allows websites to be fully independent.




An online workshop or presentation that is viewed online.

White Hat SEO:

SEO techniques that stay within the rules and policies set out by search engines.


A database that holds the contact information of anyone who has a domain name.



XHTML (Extensible Hyper Text Markup Language):

A limited, stricter version of HTML.

XML (Extensible Markup Language):

Transports and stores data.