I recently posted a newbie guide to search engine optimization. Thus, I figured I might as well continue the wave of SEO and provide you guys with some super easy SEO tips that can be implemented on your website, in a jiffy.
1. Remove Intrusive Popups
On January 10th, 2017, Google began regulating and penalizing websites which use intrusive popups and interstitials via mobile. This means that these websites will be more likely to rank low in Google’s search results.
To clarify, this doesn’t include all popups. For example, interstitials which are used for legal obligation or banners that take a minimal amount of screen space will not be affected by these updates.
However, interstitials that are intrusive by nature will be demoted. Examples of these would be interstitials that have to be dismissed by a user prior to accessing a page or popups that take up the majority of a screen.
It’s no secret that popups are frustrating, and with this new update in session, the user experience will inevitably be improved.
But the user isn’t the only one benefiting from this change — You are too.
Popups are known for leaving websites with a high bounce rate.
If you head over to a website in the hopes of promised content, and instead, you’re bombarded with full-screen popups, it’s likely that you’ll exit and find your information elsewhere.
Eliminating intrusive popups and interstitials will make your audience stick around and stay on your website for a longer period of time.
2. Image Alt Text
Google can’t crawl images, but it sure can crawl image alt text. Alt text, also known as ‘alternative text’, is the text search engine spiders use to index an image properly.
Applying image alt text is also helpful for the blind and visually impaired. For example, if you created a button in Photoshop that links to one of your freebies, alt text that reads “button to download your freebie” helps guide them through the content and lets them know what the image is.
3. Use H2 Headings
There are 6 heading options available on WordPress: H1-H6.
The higher the number, the smaller the heading, and the lower of importance.
H1 tags should only be used once and once only — and that is for your webpage title.
H2 tags follow after. They are incredible to use as subheadings, but the main purpose of H2 tags is to allow search engines to index the structure and content of the page. Juicy keywords are your best friend here.
H3 > H4 > H5 > H6 come next.
4. Test and Improve Page Speed
Not many people are going to stick around and wait for a webpage to load at the speed of a sloth. Or a snail. Or whatever other cute slow animal you can think of.
If you’re unsure of what your page speed is, you can use the Google PageSpeed Insights tool. It will analyze the given URL and let you know which areas of the page needs to be fixed.
5. Interlink Your Content
An internal link is a link that is placed on one page, that directs a reader to another page, within the same domain.
Interlinks are awesome possum for a variety of reasons such as keeping people on your website longer, aiding in establishing information hierarchy, and bettering your ranking power.
The best way to present interlinks is by placing them seamlessly within your content. This is done by using anchor text. Anchor text is the clickable label used for links.
Here’s an example of some anchor text I’ve used for an interlink before:
See how there’s no ‘click here’? Or simply just the link to the page?
This is because the words within the anchor text determine the page’s ranking on Google and other search engines.
So, when you input undescriptive phrases like ‘learn more about it here’, the search engine isn’t supplied with useful information.
And when you simply just leave a link to a page, without any supporting text, it is labeled as a ‘naked URL’ — No bueno!
Which of these SEO tips will you be implementing? Let’s chat in the comment section below!