Bloggers and entrepreneurs know all too well how imperative positive first impressions are for driving traffic to their website and social media accounts.
Boasting over 200 million active monthly users, and the ability to transform your business from zero to superhero, Pinterest is not only an incredible social media platform, but also a powerful search engine.
So, how do you make the most of it? How do you grab the attention and eye of a potential reader within the first few seconds of them scrolling through Pinterest?
The answer is high-quality visuals.
Visuals are the key to gaining a reader’s attention.
People want a preview of what they’re going to get, so, if a Pinterest image looks unprofessional and cluttered, they’ll assume the content within it will be too.
Judge a blog by its cover, why don’t we. 😉
Tools You’ll Need To Create Your Graphics
There are a few options you can use to design your Pinterest graphics.
If you’re looking for a free online photo editor, go for Canva. It’s a very popular tool amongst bloggers and for good reason! There isn’t much of a learning curve, so if you’re someone who’s hesitant or nervous about designing their own graphics, you’ll quickly find out how easy it is to navigate their website and you’ll feel comfortable creating your visuals in no time.
I personally use Photoshop because it’s what I’m used to using and I just love how many different tools are available to me. However, I know graphic design softwares such as Illustrator or Photoshop aren’t in everybody’s budget and they can be really difficult to navigate, so make sure to choose a photo editing tool that works best for you.
Set Up a Template
Creating a template for your Pinterest graphics is important because it will not only save you tons of time, but it’ll also help Pinterest users recognize you and your business every time one of your pins shows up in their feed.
This will help you stay consistent and noticed.
As you can see with my own Pinterest graphics, they all have the same “look” to them. (Template design was done by the lovely Mariah!)
My logo, my website name, and the white overlay all remain in the same positioning, but I’ve swapped out the background image and text to suit the topic at hand.
It’s really as simple as inputting a new photo and some text every time you’ve finished writing out a blog post. So convenient and time-saving!
Image Size and Orientation
When setting up your template, it’s important to consider the optimal image size and orientation for Pinterest.
The optimal dimensions for Pinterest graphics are: 736px wide by 1102px in height. (Up to 1700px in height if you prefer longer graphics.)
The reason vertical images display better on Pinterest is due to how their columns are set up. They use vertical collections, so when a horizontal image is uploaded, it will appear smaller because Pinterest constrains the width of the image in order for them to not overlap other uploaded images.
Do your best to avoid jargon and clutter in your graphic’s text. (i.e. instead of writing “how to make sure you have the best summer of your life this year”, use something simpler, such as “how to have the best summer ever”.)
This will help your audience immediately grasp what your content is about and it’ll make your Pinterest images look a lot clearer.
Also, try to add depth to your text. (i.e. keywords can be brought forward and upsized, whereas helping verbs can be made a smaller or softer font style.)
This will help bring more dimension into your image and help capture a reader’s eye and interest.
If you’re planning on using a background image from the internet for your Pinterest graphic, ensure that you have the rights to use it.
If you’re looking to use free photos, they must be licensed under the CC0 license (Creative Commons zero license). Some websites that fall under this category are Unsplash, Stocksnap, and Gratisography.
Also, when positioning your background photo into your graphic, do your best to place it in a way where the text isn’t hard to read and/or is obstructed.
The best way of achieving this is through negative space. If there isn’t any empty space available or the image happens to be somewhat busy, simply add a colour overlay and slightly fade it out for your text to show up clearer and more pronounced.
Be sure to save your Pinterest images under the correct file format. If your graphic contains a photo, save it under the JPEG format. If your graphic is primarily text, save it under PNG-24. This will prevent your images from looking fuzzy.
And there you have it, folks! These are my quick tips for creating Pinterest graphics that are eye-catching and clear.
If you’re looking to know more about how to grow your Pinterest account, check out my 80+ page e-book, Pincreasing Blog Success! It details absolutely everything a blogger or small business owner would need to know about driving traffic to their website through Pinterest. So, if you’re looking to gain more insight on how to optimize your account to look more professional and you’re looking to grow your blog into a business, this e-book is definitely for you.
Hope this was all helpful! If you have any questions at all, feel free to leave them down below and I’ll get back to you.