Bloggers and entrepreneurs know all too well how imperative positive first impressions are for driving traffic to their website and social media accounts. Boasting over 100 million active monthly users, and the ability to transform your business from zero to superhero, Pinterest is not only an incredible social media platform, but also a powerful search engine. So how do you make the most of it? How do you grab the attention and eye of a potential reader, customer, or client within the first couple of seconds of them scrolling through their home feed?
The answer is high-quality visuals.
Visuals are the key to gaining a reader’s attention.
Let’s put it this way: You go to the library seeking a gluten-free recipe book. You come across an outstandingly attractive, modern, and easy-to-read 50 page cookbook. You also come across a 200 page cookbook with no pictures and no colour. Now although the 200 page cookbook may have more content, the book itself seems lifeless and drab. The 50 page cookbook, on the other hand, presents itself to be exciting, youthful, and important. The colours invoke hunger and inspiration whilst the reading material is short, sweet, and straight to the point. Now… I think you and I both know what your decision will be *wink, wink*.
A prospective reader will immediately base their decision upon first glance of the cover. People want a preview of what they’re going to get, so if it looks unprofessional and low-budget, they’ll assume the content in it will be too. You have to get people intrigued and excited to read what’s within! Judge a blog by its cover, why don’t cha 😉
There are plenty of free, online photo editor platforms available to create and design your perfect Pinterest image. Canva happens to be the most popular amongst bloggers, including myself. You can also purchase a graphic design software such as Adobe Illustrator if you’re looking to have more gadgets and gizmos a-plenty.
Image size and orientation
The optimal dimensions for Pinterest images is 736PX wide and 1102PX high. The height of your pin should not be more than 1700PX. Be reasonable with the length of your pins — If someone scrolls down to see the entire image, they’re unlikely to scroll back up to pin or like it.
Yeah, yeah. I know that sometimes horizontal images look best within your blog, but simply put — Pinterest will not be your slice of heaven if you don’t use vertical images. Vertical images display better due to how Pinterest’s columns are set up. They use vertical collections, so when a horizontal image is uploaded, it will appear smaller because Pinterest constrains the width of the image to not overlap other uploaded images.
This doesn’t mean you have to go on a deleting rampage and remove all of your ‘parallel to the plane of the horizon’ snapshots, it just means that the majority of your images should be vertical, particularly the ones you have purposely circulated through your Pinterest account. I would also like to note that if you do leave even one horizontal image on your blog, it won’t stop your readers from pinning it— and if they have 10,000 followers, you may miss out on some potential repins due to the unforgiving orientation.
Avoid jargon and clutter in your text. Instead of writing something along the lines of, “How to make sure you have the best summer of your life this year”, use something simpler, such as “How to have the best summer ever”.
Also, make sure to add textures and depth to your text. Keywords should be brought forward and upsized, whereas helping verbs can be made a smaller font size, a different colour, or a softer font style. This brings more dimension to your image and will immediately capture the reader’s eye and interest.
Image or canvas colour
If you plan on using a photograph, you can use free stock photo websites such as Unsplash and Stocksnap, or purchase credits from Fotolia for a larger variety of images. This, of course is only necessary if you’re not using your own images.
• If the image is too busy for the text to be seen clearly, add a solid colour overlay and fade it out.
• If the image has sufficient negative space for text (empty space surrounding the items in your photo), use it!
If you plan on using a background colour, make sure the text colour works with it and doesn’t look obscure or chaotic.
Be sure to save your Pinterest images under the correct file format. If your graphic contains a photo, save it under the JPEG format. If your graphic is primarily text, save it under PNG-24. This will prevent your images from looking fuzzy.
Example of a weak Pinterest image:
✗ Image size and orientation is not optimal
✗ Font is obscure
✗ No clear layers or textures
✗ Font colour fades into image and appears fuzzy
✗ Difficult to focus on text
Example of a strong Pinterest image:
✗ Optimal dimension
✗ Vertical orientation
✗ Text is straight to the point
✗ Image is clean and uncluttered
✗ Font is textured with other font styles and key words are upsized
Hope you’ve found these quick tips useful! Now, what have you found to be your greatest challenge with creating images? Let’s chat below!