The best ways of attracting readers to your content is through a) eye-catching graphics and b) attention-grabbing blog post titles.
These two factors play a huge role in whether or not someone will actually click through to read your post.
A great blog post title should convey what your article is about, engage your readers, and improve your traffic from search engines by using powerful keywords.
With all of that kept in mind, surely it can become stressful to come up with an effective headline. To help you out, I’ve compiled a few important bits of information you can use to upgrade and turbo-charge your upcoming article titles.
When You’re Coming Up With A Blog Post Title, Consider:
…Your Title Strategy
There are 2 types of emotional responses you can trigger with your blog post titles — a positive reaction and a negative reaction.
The Positive Reaction:
Positive reaction marketing is used to offer the reader a how-to, a remedy for an issue, the ability to be part of a group and/or commonality, or the ability to better oneself and surroundings.
“5 Things Only 30-Year-Olds Understand”
– Problem Solving
“7 Easy Ways To Get a Better Night’s Sleep”
– The Ability to Know More
“Cheap Flight Tickets: The Trick You’ve Never Heard Of”
– Positive Urgency
“3 Easy Things You Can Do To Be Happy Today”
The Negative Reaction:
This type of marketing is mostly used to trigger a negative response such as fear, anxiety, or shock. It is usually followed up with a product, tool, or piece of advice to transform the negative response into a positive result.
– Concern Clicks
“The 5 Household Items That Are Killing You”
– Not Good Enough? Here’s How To Fix It
“The Workout That’ll Transform You From Fat to Fabulous”
– (Agree or Disagree) Controversy
“Why Vegans Are the Most Annoying People on the Planet”
– Negative Urgency
“Bloggers are Losing Money From This One Mistake – Act Now or You Will Too”
…Who Your Target Audience Is
Knowing who your target audience is not only crucial in sustaining and maintaining your blog’s success, but it’s a vital step in coming up with great blog post titles.
Without having clear direction to whom you’re trying to connect with, it’s likely that your content will go unnoticed.
…How You’ll Draw Them In
How are you going to draw your audience in? What is going to make you stand out? How can you be very clear about what it is that you’re offering?
A great way of grasping a reader’s attention is by offering a “plus 1”.
For example, I’m sure you’ve seen many bloggers offer add-ons to their content such as downloadable checklists, printable quotes, and bonus tutorials via subscription. It not only builds the blog posts value factor, but it also helps the bloggers grow their mailing lists.
There are a ton of different ways you can add in bonuses to your existing content, even without having a newsletter.
Take this blog post for instance. Not only am I offering advice on how to make click-worthy blog post titles, I’m also offering 50 different buzzwords bloggers can use in them. It’s a double whammy because I’m providing more value to what the content already contains.
Numbered lists makes your content easy to scan and simple to read, which is why these types of blog posts always tend to do so well.
They make your readers want to click on your article because they can immediately assess how much they’re going to be reading, how much more they’ll be reading, when the article is going to end, and also make them feel like they learned something new, without much required effort.
50 Power Words to Use in Your Blog Post Titles:
2. How To
39. Blow Your Mind
I hope this was helpful to many of you!
What are your favourite power words to use in your blog post titles? Leave your comments and any questions you have in the comment section — Would love to hear from you!