In the summer of 2016, I really hit my blogging stride. I was posting consistently and was receiving tons of traffic and engagement, on both Pinterest and my website. In my 4th month blogging, I received 30,000 monthly visitors — and from there, my blog continued at about the same pace. It was now fall, and I started seeing the same range of numbers popping up in all of my analytics services, month after month.
Since we’re discussing Pinterest numbers today, here’s how the last 3 months of 2016 looked like for me on Pinterest:
A couple hundred thousand monthly views off from one other, but fairly consistent nonetheless.
I knew that it was time to implement some new Pinterest strategies in order to bring in more growth.
With these newly introduced techniques put into action, here are what my Pinterest stats look like now:
So, how did I manage to pack on an extra one million views every month, you ask?
*a violin begins playing softly in the background*
The answer is in the scroll, my friend. It’s all in the scroll.
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I Began Creating useful content
Ok, y’all. Prior to this year, I was still creating content that would be regarded as useful to people, but my posts weren’t created with the intention of value.
Prior to creating each content piece, I began asking myself two questions:
1. What is my intention behind creating this post?
2. Is this going to bring value to my readers?
Let’s go over what each one means.
Firstly, intention is important because it positions you on the right path. Once you’re headed in the correct direction and you know what course of action you’ll be taking, your intention will bring you to the results you have intended to achieve.
In 2016, my content seemed to be rolling around frivolously because I never actually set a personal purpose of action for them.
This year, I implemented an intention for everything I did and everything I put out. The what, the why, and the how.
For example, I created a blog post about how to create worksheets for free. My first intention behind creating that piece of content, was simply the idea that I knew I was going to turn it into an action (the what). From there, my intention with creating that post, was understanding that not every blogger has the finances to splurge on different softwares (the why). This then led me to the intention of structuring the content in a way that would be optimal for my audience (the how).
Secondly, bringing weighty value is important because it helps solve your reader’s problem, frustration, or unfamiliarity with a certain topic.
In regards to the same blog post I talked about above, I not only provided a solution to a space where some may have trouble understanding, I also provided value by offering 3 different ways of creating them for free. Within that blog post, I also embedded an opt-in button, where they could snag a workbook template, if they weren’t up to creating their own digital downloads. #VALUE.
Valuable content should always include a fix or explanation to something, first and foremost. But it doesn’t stop there. Value is also delivered by adding supplementary content. This could be video, audio, freebies, resource links, even your own personal stories can bring depth to your work.
I Joined More Group Boards
I’ve read a lot of mixed information online.
Some bloggers suggest that being in multiple group boards looks spammy. For myself, as long as my own boards are at the top of my profile, I don’t find that it looks spammy at all.
Another thing some bloggers suggest is that you should only join group boards where pins are constantly being posted and that the boards should have a large following. However, upon analyzing my stats, I noticed that the higher the follower and contributor count was, the lower my virality and engagement scores were within that group board.
One of the group boards I’m in has a whopping 40,000 followers and still brought my engagement score in at a measly 0.01 for a couple of weeks.
Then this week, it decided to surprise me and bring in 300 repins.
Group boards fluctuate. One week could be unsuccessful, and the next could be prosperous.
My sweet spot seems to be in group boards that have a tight knit community within my niche. These boards bring in consistently excellent engagement rate numbers. Does this mean I’m going to drop all of the other group boards that are up and down every week? No, because they still bring in value for me, despite their tendency of a yo-yo effect. If the group board hasn’t brought me any engagement in 3 weeks to a month, that would be when I would leave the group as a contributor.
I really believe that how many group boards or which group boards you decide to join is a personal preference — There is no right or wrong. What matters most is that you analyze your own statistics and see what’s working best for you and what’s not. Numbers don’t lie.
All in all, my strategy with joining several more group boards has been successful for me and has brought in a lot more exposure.
I Implemented Tailwind’s Suggested Time Slots
My dearest friends, I used to be that annoying person who would schedule pins every hour on the hour. Instead of forcefully bombarding group boards with my content, I decided to find the light and listen to Tailwind. I mean, I knew about the time slots before, but you know… ya girl’s stubborn. 🙂
Essentially what Tailwind does is give you an option to input a time slot in your pinning schedule, that reflects the bulk of activity your account receives during each day. If you manually input a time and it shows up as grey, that’s Tailwind telling you that your chosen time doesn’t bring in much engagement to your pins.
So I decided to cross over from grey to green and implement their suggested times, which in turn, got me to start pinning less. I’m actually only scheduling 3-4 pins a day, except Saturdays where I schedule 6.
This not only saves me a lot of work from scheduling, but it’s also helped me receive more traffic because my content is being promoted at optimal times.
What are your favourite Pinterest strategies?