All professional and experienced bloggers know the undeniable power of Pinterest. This powerhouse social network and search engine boasts over 200+ million active users, allowing business owners to gain quality exposure and promote their content in a way other social networks simply can’t.
It helps you build your brand’s profile, rank you higher in search engines, gets you more blog traffic, and ultimately, helps you finalize more sales.
If you own a blog that you wish to monetize — People have to see it. Otherwise, it’ll be at a standstill because there’s no audience to engage with you.
If you’re not receiving enough blog traffic, not generating any or enough income, or have next to no engagement on Pinterest, it’s time to look inside and towards your Pinterest marketing strategies, because this is where your content can begin to flourish.
And what’s this fail-proof Pinterest strategy to grow your blog and business, you ask?
Scheduling your pins.
I remember when I was first starting out, I was manually sharing my pins into a bunch of group boards. It took up so much of my time and my hand always felt like it was going to fall off by the end of the day. Plus, there was no way that I could work as quickly or as much as Tailwind does.
Now Pinterest has become my largest social referral and I receive millions of Pinterest views a month thanks to scheduling my pins.
Unlike other social media platforms such as Facebook or Instagram, where once something is posted it gets pushed back — Pinterest pins are constantly circulating in group boards as if they’re “new”, which opens up the doors to constant discovery. And since Pinterest is a search engine, the pins with the highest engagement rates rank higher in the search results no matter which date they were pinned, which leads to even more room for discovery.
Are you ready to bring in more traffic? Let’s get started. 🙂
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Why Is Scheduling Pins Important?
– You Receive a 24 Hour Social Presence
Yep! You can have a 24 hour presence on your Pinterest account without going mad. It’s important to remember that your blog has the potential to be read by people from all over the world, and by limiting yourself to only pinning once in a while, or even once a day, it can be a huge loss for your business.
Let’s take a look at these example scenarios:
#1: You work a regular 9 to 5 job, and only have time to pin your blog posts after you’ve come home from your 45 minute commute, made dinner, showered, and got the kids ready for bed. Before you know it, it’s 9PM. So you go on over to good ol’ Pinterest with all of the strength you can muster and repin your content to your group boards. But guess what? It was only done once. And that means although you will have some users click on your pin, you have missed an entire day of promoting your content to reach a larger audience.
#2: Again, you work in an office doing a 9 to 5. So, you post every day at 8AM and 6PM, unintentionally assuming that every one works the same schedule you do, so they must be scrolling through Pinterest the same hours you are as well. But what about the single mothers who work 2 jobs and don’t have any downtime until midnight? Or people who work overnights that only scroll through Pinterest at 6AM once their shift is over? Try your best to keep other peoples schedules in mind.
#3: You pin one of your posts, once every evening at 6PM on LA time. This will reach the online Pinterest users located in the Pacific Time Zone, but for the audience located in let’s say… London, England, who are in a different time zone and 8 hours ahead of you, a lot of them may be fast asleep. So, it’s important to circulate your pins through Pinterest at different hours of the day because you just never know where and who you can reach.
– More Exposure Leads To More Income
Don’t get me wrong, ok? This heading is a little misleading. What I mean by this, is that you don’t necessarily need to have 100,000 monthly users to be successful. In fact, many businesses thrive off of 5000, even 1000 users per month. It’s all about gaining the right type of people — The ones who keep coming back to your website, are supportive, give you constructive criticism, read your content thoroughly, and follow your journey. But in order to build a relationship with your target audience, you have to gain exposure in order for your content to “stick” with them. If no one knows you exist, no one will come looking. If your blog post is constantly popping up on Pinterest’s users feeds, they will eventually click on it, and this will lead you to building your tribe.
– It Saves You Time
Spending countless of hours manually repinning your content to Pinterest group boards is sure to drive you bonkers. Scheduling your pins is a great way of saving you loads of precious time, so you can focus on more heavy duty tasks such as writing posts, bookkeeping, and strategizing.
– My Blog Skyrocketed
I didn’t know anything about blogging when I first started NIALOGIQUE, but what I did know was that promotion and marketing needed to take place in order for anyone to read it. Tailwind instantaneously became my secret weapon, and aided me in gaining 30,000 monthly users in my first 4 months of blogging.
– Unlimited Pinning
This is originally what sold me on Tailwind. When I first started this blog, I was using other social media schedulers which only offered a certain amount of pins per month, for a price that was way too high. Tailwind offers unlimited pinning under their annual plan so I no longer have to deal with emails stating that I’ve reached my pin limit and that I need to upgrade my account. Pinning freedom for the win!
– Recommended Schedule
Tailwind offers a recommended schedule, on top of your own pinning schedule setup.
For example, let’s say you’re pinning one of your blog posts to your group boards once every 2 hours — Once at 7PM and once at 9PM. When you look at your schedule, there’s a new green time slot for 8:30. This is Tailwind showing you that your pins have had high engagement at this time in the past.
You can either choose to implement this suggested time or ignore it — it’s completely up to you.
I personally go for all green as I know these are the optimal times my content is being seen.
– Easy Scheduling
Hi, yes, hello. Convenience here. Tailwind allows you to schedule all of your pins through their browser extension button. This can be done off of your own website and Pinterest account or anyone else’s.
– Board Lists
Instead of typing in each group board you’d like to have the pins shared to, you can create a board list. I’m obsessed with this feature. Basically, it helps you categorize your boards into different lists so you can just click on one of them to be automatically added to your scheduled time slot.
For example, if you’re in group boards that limit how many pins you can share per day, you can sort your group board lists by ‘limited sharing’ and ‘unlimited sharing’.
Or if you’re like me and part of many group boards from all different types of niches, you can categorize them by topic like so:
Once they’ve been sorted, select the pins you’d like to schedule from the browser extension, and simply click on the list you’d like your pins to be added to from the dropdown menu. No more having to select group boards one by one!
You can batch your pins as well. So, let’s say your pins are all going to the same group board or board list — All you have to do is select your chosen boards to “add board to all”.
– Board Insight + Profile Performance
The board insight and profile performance features allow you to track and monitor your Pinterest’s activity including followers, pins, repins, engagement rate and more. This helps you to measure your success, without manually having to do so.
– Approved Pinterest Partner
If you go over and take a look over here, you will see that Pinterest has approved Tailwind as a partner. This means that Pinterest stands by Tailwind’s sophisticated platform, so, you probably should too. 🙂
– It’s Affordable
Tailwind is perfect for bloggers and business owners who are on a budget. Tailwind’s pricing is $10 a month on an annual billing plan (which is paid in full at signup), or $15 on a month to month basis.
The Plus Plan includes:
– Unlimited pinning (on the annual plan)
– Personalized schedule creation
– Bulk uploads
– Daily profile and board metrics
– Online support
– Free Trial
And the best part? If you’re not ready for commitment just yet, Tailwind offers a free trial to those who’d like to test out the waters first. (This is what I initially did and I haven’t looked back since.)