Eyebrows are a big deal — They frame your eyes, balance your features, give you a youthful appearance, and let you get away with loads of no-makeup makeup days. What’s not to love about a good brow?!
The only issue is the overwhelming array of different eyebrow products and formulas on the market. It can be tricky to figure out where to even start.
To help you sort through the various selections and eliminate the guesswork, here is everything you need to know about choosing the right eyebrow product for your unique needs.
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Eyebrow Guidelines: What To Keep In Mind
Use a large mirror when filling in your eyebrows
We’ve all heard the saying “eyebrows are sisters, not twins”, but using a small, magnifying cosmetic mirror to fill in your brows will give the phrase a whole new meaning. This is because magnifying mirrors don’t give you a full range view the same way a big mirror does. To get a better perspective when filling in your eyebrows, stand about a foot or two away from a large mirror, so you can pull away from time to time to see what you’re doing.
Always accompany your eyebrow product with a spoolie
Spoolies should be used at two different times: Once prior to application and once after application. Brushing your eyebrow hairs up and out before beginning your brow makeup will ensure that you have a groomed base to work with. Running a spoolie through your brows after product application will ensure that any gathered colour and harsh lines have been blended out and softened.
Use a light hand and short strokes
No matter which eyebrow product you use, it’s always best to use flicks rather than one large range of motion, otherwise it can end up looking too drawn on. Use short dash-like strokes to mimic natural eyebrow hairs for a youthful, natural brow every time.
The Different Types of Eyebrow Products
Brow powders are best used on those who already have good brows, but just need a bit of colour and/or filling in. The eyebrow brush used with the product will ensure that your brows reap some definition, while the brow powder itself will work to dispense a very natural result. Eyebrow powders are perfect for those who are new to makeup, as they are the easiest product to work with.
Eyebrow waxes are typically used alongside a powder product to define the arches of the brows, and are perfect for those seeking a natural, yet more defined look than with powder alone. The wax also acts as a sealant for the powder, ensuring that it stays in place all day long.
Eyebrow pencils are best used for those with sparse brows. They’re great for sharpening an arch, filling in gappy areas, and extending the brow’s tail. The thin, pointed tips work to mimic natural eyebrow hairs and apply a precise application of colour, while the hard, waxy formula works to adhere to the skin and stay on all day.
Tinted Brow Gels
Tinted brow gels are perfect for those who already have full brows, but need a bit of enhancement and taming. The mascara-like wand works to bulk up your eyebrows with pigment and set any unruly hairs in place for the rest of your day. The finished result is a well-groomed, youthful, and very natural-looking pair of brows.
Clear Brow Gels
Clear brow gels can be used to set eyebrows that have been filled in with a powder or pencil product, or for full brows that need nothing else but to tame unruly hairs. Clear brow gels work to provide eyebrows with long-lasting hold and a healthy sheen — Think of it like a hairspray, except for your eyebrows.
Best pick: Estée Lauder Stay-in-Place Brow Gel
Brow Fiber Gels
Similar to tinted brow gels, eyebrow fiber gels have similar benefits, except they work to fill in gappy areas by distributing miniature fibers that adhere to your own eyebrow hairs. The result is thicker, denser, and more defined brows.
Brow creams work for any brow type and concern and are meant to create a very sculpted look. They’re a great option for those who sweat often or have oily skin because they tend to be very long-lasting and smudge-proof. They create a similar hold to gel formulas, except they don’t fully dry out, which leaves a more flexible finish. Brow creams also tend to have the largest learning curve out of all of the eyebrow product types, as they are very pigmented and can easily make your eyebrows look painted on if not done correctly.
The least common product of the bunch, eyebrow markers are best for sparse brows. Despite its name, brow markers don’t have as much pigment in comparison to other eyebrow products, so don’t let the title scare you away just yet. The tips create very thin strokes that mimic eyebrow hairs, making it perfect for those seeking a natural-looking, yet precise set of brows.
Best pick: Laura Geller Brow Marker