Whether you’re part of a wedding or having a photoshoot, it’s important to apply appropriate makeup techniques when using flash photography.
Otherwise, you run the risk of having flashback (the ghostly, white cast you can get in photos) and a handful of other types of makeup faux-pas.
Here are the top 5 ways you can make your makeup look its best in every upcoming photo you take.
1. Use some redness-reducing eye drops
I am the most squeamish person when it comes to eye drops, but they really do a great deal to how your makeup (and face!) appear in photographs.
They help open up your eyes and make your makeup look more vibrant and brilliant. The brighter the eyes, the brighter your entire face will look.
To get rid of tired-looking eyes or redness, squeeze a few eye drops into each eye prior to applying any cosmetics. This way it won’t ruin your look and it’ll help the drops to settle into your eyes and do their job.
2. Prep your skin
Skin is something a lot of people seem to take for granted or ignore (and really shouldn’t!) — especially since it is the base for our makeup application. The smoother the skin, the smoother the makeup will appear.
To prep your skin, begin by thoroughly washing your face with your favourite cleanser. Then, apply a sheet mask for 15 minutes to allow your skin to absorb all of the nutrients and moisture from the product.
Finish off with a bit of moisturizer and let it sit on your skin for a few minutes, before applying any makeup.
3. Pick the right foundation for the job
There are a few things to keep in mind when picking a foundation for photography.
Firstly, pay close attention to the finish of your foundation.
Very dewy foundations are super gorgeous to wear during the days, however, it can appear overly shiny when being photographed (especially with flash). If you’re keen on using a dewy finish foundation, make sure to press a little powder in your t-zone to avoid looking oily.
If your foundation has a very matte finish, it can show up looking very mask-like in photos and it can also really make your skin look older and drier than it actually is.
The best finish option for foundations in photography is one that has a small amount of sheen. This type of formula can be called natural, satin, or semi-matte; so make sure to look out for those keywords when looking for a foundation for your upcoming photos. This finish mimics what real skin looks like and will also help provide you with longer wear than a sheer foundation would.
Another thing to keep in mind is the SPF in your foundation.
Just like SPF reflects UV sun beams, it’ll also reflect the light of a camera’s flash. To avoid the dreaded ghost face flashback, use a foundation with a small amount of SPF or absolutely none at all.
As far as your foundation colour goes, flash photography is not the time to use a foundation that doesn’t match your skin tone.
If the foundation colour is too pale, you’ll look washed out and unhealthy-looking. If it’s too dark, your skin can appear very muddy.
To avoid these issues, make sure to test the foundation shades you’re interested in using by swiping them along your jawline in natural daylight. This way you’ll be able to pick the most accurate foundation colour for your complexion.
4. Don’t be overzealous when concealing blemishes
I know it can be very tempting to place layer upon layer over a pimple, but unfortunately, it’ll actually bring more attention to the area and show up in photos as a large circle of concealer on your face.
The trick to concealing blemishes properly, is by placing a small amount of concealer over the blemish and not blending it outwards. The concealer should remain on the zit and not the surrounding skin.
From there, gently tap the product into your skin using your fingers.
If it needs a little more help, feel free to go back in with some more concealer, however, always remember to use a very small amount only over the blemish and work it in with your fingers very lightly.
This way it won’t look cake-y and you’ll receive the perfect amount of coverage.
5. Keep the middle of your face matte
Too much shine in the middle of your face can make you look really oily in flash photography.
Many of us have oily or combination skin types, so we tend to get some of our natural oils peeking through our foundation, especially in our t-zone.
To avoid this, make sure to dust a little bit of loose-setting powder on the oily areas of your face prior to heading out. This will help “flatten” the area and give it a very natural finish.
Also, it’s a good idea to bring some blotting papers along with you for any touchups.
What makeup products do you like to use when being photographed?